The combination of these two trends, along with our desire to continue investing in providing a great service, is driving the need to modestly increase our prices. Additionally, not only have component prices not fallen at traditional rates, but recently electronic components that we rely on to provide our services have actually increased in price. However, the average backup size stored by Computer Backup customers has spiked 15% over just the last two years. We’ve invested in deduplication, compression, and other technologies to continually optimize our storage platform and drive our costs down-savings which we pass on to our customers in the form of storing more data for the same price. Over the last 14 years, we have worked diligently to keep our costs low and pass our savings on to customers. This means that as our customers generate more and more data, our costs can rise while our prices remain fixed. Businesses and individuals can back up as much data from their Macs and PCs as they like, and we back up external drives by default as well. Our Computer Backup service is unlimited ( and we mean it). Here’s a little more information: Data Growth and Component Price Increases In short, because of a double digit growth in customer data storage, significant increases in supply chain costs, and our desire to continue investing in providing you with a great service. Lock In Extension Pricing Before August 16th, 2021
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